One agent per neighborhood. Twelve mailings a year. Every year.
We run geographic farms for agents end-to-end: farm selection, copy, design, list management, print and mail. You pick the neighborhood. We handle the rest.
Almost every agent who quits farming quits around month four. Not because it stopped working, but because it hadn't started yet, and a listing came in, and the postcard didn't go out. Then month five didn't either.
By the time you come back to it, you've spent four months building name recognition you abandoned before it paid.
The hard part of farming was never the strategy. It's that consistency has to survive your busiest week. We take that part off your desk.
Every month, without you doing anything.
Farm selection analysis — turnover, agent saturation, owner-occupancy, and tenure across your candidate neighborhoods, before a single card is printed
A twelve-month content calendar — every touchpoint mapped by month, written to a plan instead of picked from a template library
Design — a 6"x9" jumbo postcard built on your brand and your brokerage's identity
Compliance review — every piece checked against the License Act's advertising requirements before it drops
List management — address list built, maintained, and NCOA-scrubbed quarterly
Print and mail — under our permit, on schedule, with drop confirmation and a proof copy
Quarterly reporting — farm turnover, your list-to-sale ratio, and where your listing share is moving
When you claim a neighborhood, it's yours. We won't sell your farm to another agent for as long as you hold it.
We don't offer every-other-month programs. Recognition compounds through repetition, and six touches a year doesn't get there. A 250-home farm mailed twelve times will beat a 500-home farm mailed six times at the same spend, every time.
Starter 250 homes $500/mo
Core 500 homes $800/mo
Growth 750 homes $1,200/mo
Team 1,000 homes $1,600/mo
Twelve-month term. Just Listed and Just Sold drops available as add-ons.
What this actually does, and when.
Months 1–4. Almost nothing measurable. You're buying recognition, not response. Any inbound you get was probably coming anyway.
Months 5–9. Recognition starts appearing in conversations. Your card on a kitchen counter at a listing appointment. Neighbors who know your name without being sure why.
Months 10–18. This is where farms produce. Listing appointments arrive because you were already the name they knew.
The year-one math on a 500-home farm: at 4–5% turnover, roughly 20–25 homes in your farm will sell this year. A well-run first-year farm captures somewhere between 5% and 15% of them. At a Chicago-area median around $350K and a 2.5% listing side, one listing roughly covers the program. Two makes it clearly worth doing. Year two is where the return gets interesting, because the recognition you paid for in year one is still working.
Let's Work Together
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Chicago and the collar counties — Cook, DuPage, Lake, Will, and Kane.
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Yes, and we'll work within their guidelines. Every piece includes your sponsoring broker's business name as Illinois law requires, and your designated managing broker approves the template before anything mails.
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Then you know the hard part. Most of our conversations start with an agent who's mailed before and stopped.
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Yes, as an add-on with 48-hour lead time. For properties listed by another brokerage, we need written permission from that broker.
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Because farming produces on a twelve-to-twenty-four month horizon, and agents who quit at month four fund their competitor's month twelve. We'd rather turn down a client than take one who's going to leave before it works.
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We build and maintain it, and you can have a copy any time during your term. Any contacts you bring — past clients, your sphere — stay yours.